While it seems like forever ago, our April meeting was only last week. This was our first meeting using Zoom and it went pretty well. We could have had a longer discussion than the 40 minutes they give you for free, but it's better to leave folks wanting more, right?
Many thanks to Patti Minglin of Go Girl Communications for rolling with the changes and for a terrifically informative presentation on PR tips specifically for authors. Also, thanks to everyone who logged into the online meeting and participated in the discussion.
Patti's outline is attached below as a memory aid for those of you who were on the call live and a jumpstart for those of you who weren't able to join us. Stay safe and keep writing!
Author! Author! Meeting - PR Tips for Authors
Step 1: Create an online press kit
- Necessary info—cover image, title, etc.
- Testimonial(s)—someone your audience will respect
- Short bio for background info
- Contact info & images
- Build your social profiles—promote in your press kit
Step 2: Research journalists—and categorize them
- Writers who have covered books similar to yours
- Writers who review books in general
- Editors and writers who publish coverage on topics your book covers
- Make sure you have all their contact channels—social media is great for connecting
Step 3: Write different pitches for each category of journalist
- Every category of journalist you break apart needs their own pitch
- The different pitches you might try:
- Reference past articles they have written
- Share with them an article you’ve written similar to the topics they’ve covered
- Don’t try and be too clever: The idea is to save them time.
Step 4: Follow up with new incentives
- Follow up is where the magic happens.
- Every time you follow up, you need to bring something fresh to the table, such as:
- A new piece of news about you or your book
- Showcase your expertise—offer an interview or to write a blog
- The key final hook: “I understand you’re super busy, so I’ll leave alone after this message.”
Final Thoughts
- This is going to take a lot of time—don’t get discouraged.
- Don’t just talk about your book—intersperse other relevant and interesting things into your social networks.
- Build your online relationships—share their info, engage in their conversations.
- Don’t spread yourself too thin on social media—pick one or two channels.
- Be yourself—all of this is easier when you are not trying to be something you are not.